40° Anniversary

THREE DAYS THAT WILL ENTER THE HISTORY OF PERMANENT MAKE UP

Three days of training, entertainment, networking, competition, and celebration with the international permanent makeup community.


60+ International Masters.
PMU World Championship.
Live Demo Show.
Biotek Party.
Biotek Museum.


Just one edition.
Just one fortieth anniversary.

Why you have to be there

IT WON'T BE A SIMPLE CONGRESS.

This will be the largest international event ever organized by Biotek.

For three days, you will experience an immersive journey of advanced training, live demonstrations, competition, networking, and celebration.

You will learn from the best.
You will meet professionals from all over the world.
You will be part of a once-in-a-lifetime moment.

Build your international reputation.

Attending the Biotek 40th Anniversary means connecting with professionals from around the globe and showing your community that you continuously invest in your professional growth.

CHOOSE TICKET

WHY PARTICIPATE

TURN YOUR BUSINESS TRIP INTO AN ITALIAN EXPERIENCE

May is one of the most beautiful times to visit Italy.
☀️ Sunshine.
🏠 Wonderful cities.
🍕 Extraordinary cuisine.
🛍️ Shopping.
🎨 Art.
🇮🇹 Culture.
Attend the event and take advantage of your trip to experience a few days in the country that gave birth to Biotek.
Because some experiences deserve much more than a simple weekend.

A PRESTIGIOUS STAGE AWAITS YOU

DO YOU WANT TO BE A JUDGE OR A SPEAKER?


The most prestigious stage in the world awaits you, with an audience of over 500 attendees from around the world. You'll have the opportunity to apply as a Live Demo Show Artist or as a Championship judge and share your experience in front of hundreds of professionals from around the world. An opportunity to showcase your work, share your journey, and become an active participant in one of the most important events of the year. Think you're the right fit? Contact us and apply.

APPLY NOW

CONGRESS

TRANSLATION IN 4 LANGUAGES

Professionals who have changed the world of PMU. Two days of advanced training with more than 60 international masterclasses.The stage will feature artists who have developed techniques, methodologies, and approaches now adopted by professionals worldwide. Each presentation will be translated simultaneously into: Italian, English, Spanish, Russian.

Because talent speaks all languages.

SEE WHY EVERYONE COMES BACK

CHAMPIONSHIP

WHO WILL BE THE NEXT PMU WORLD CHAMPION?

The best international professionals will compete
in the PMU World Championship.

Categories:
Smoothed Eyebrows
Hair-to-Hair Eyebrows
Lips
Areola

A competition that will reward talent, technique, and precision.
For some, it will be a competition.
For others, it will be a chance to make history.

MORE INFO

LOCATION

EVERYTHING HAS BEEN DESIGNED TO ENJOY THE EVENT TO THE FULLEST.

LOCATION

Superstudio Village Via Negrotto 59, 20129 Milan

PARTNER HOTEL

Radisson Blu Milan Special rates for participants.

FREE SHUTTLE

Hotel - Event Every day, a dedicated service will connect the Radisson Blu to Superstudio Village.

All you have to do is enjoy the experience.

A JOURNEY THROUGH 40 YEARS OF INNOVATION.

For the first time ever, you'll have the opportunity to visit the Biotek Museum.

An exclusive journey that tells the story of how a small Italian company became one of the most recognized names in the world of permanent makeup.

Discover the products that defined an era.
The milestones that transformed the industry.
And the people who made it all possible.

HEAR THE STORY FROM THOSE WHO EXPERIENCED IT.

During the event, Biotek's Founder and President will share the journey that led the company to become an international benchmark.

A genuine first-hand account.
Forty years of success.
Challenges.
Innovation.
Italian passion.

ENCHANTED GARDEN.

BIOTEK PARTY

Giant flowers.
Immersive installations.
Dreamlike atmospheres.

Music.
Entertainment.
Drinks.

Lights, music, and spectacular scenery designed to amaze at every turn.

Speakers by day. Party companions by night.

A unique opportunity to meet artists from every continent and celebrate 40 years of Italian excellence together.

Dress Code
🌸 Flowers

WHERE

SEE YOU IN MILAN.

In a few years, people will still be talking about this event.

They will show the photos. They will recount the encounters. They will remember the moments shared.

The question is simple: Will you be among them?

Milan - May 21-23, 2027

WHERE

SEE YOU IN MILAN.

In a few years, people will still be talking about this event.

They will show the photos. They will recount the encounters. They will remember the moments shared.

The question is simple: Will you be among them?

Milan - May 21-23, 2027